De Keukenhof, het internationale uithangbord van de Nederlandse sierteelt, is bij uitstek de plek waar de gehele sierteeltsector op zijn mooist in beeld wordt gebracht. Ook binnen de One Flora Groep komt de hele sierteeltsector samen. In de mooie wereld van bloemen en planten proberen we vraag en aanbod op één lijn te brengen en door samenwerking groei te creëren. One Flora Groep is daarom ook al jaren een trotse partner van de Keukenhof.

Zami BV is a trading company that specialises in import and sales of a broad range of summer flowers. These flowers are supplied by growers from all around the world, from Africa to South America. Through these growers, Zami delivers directly to exporters, wholesalers and bouquet shops. So, how does that work in practice? And how has the company changed through the years? This is twenty years of Zami in pictures.

Plants rather than flowers. Celieplant is the only company within One Flora Group that specialises exclusively in plants. From small succulents to large palms, up to two metres tall. Moreover, it is the oldest company within the former Groenland. Founded in 1994 by John Celie, Celieplant has developed into one of the largest plant suppliers for the retail industry. Sam van Tol is proud of where the company is today. What distinguishes Celieplant?

A great milestone: during the first week of January, we got the keys to our new premises. There will be a lot of remodelling going on in the coming months in order to enable us to move into Laan van Verhof 63 in Rijnsburg before the summer.

One Flora Group has struck up a partnership with Swedish company OptiBoost. OptiBoost developed a unique machine which uses nanotechnology and vacuum infusion to impregnate cut flowers with valuable nutrients. This treatment improves the life of flowers and makes them stronger. Besides less waste, it also creates new, more sustainable possibilities for storage and transportation.

L&M Rijnsburg was founded in 1948, nearly 75 years ago. Flower buyers Joost Leeuwenburg Sr., Frans Kiel and Jan Mooten decided to join forces in Rijnsburg, a village known for its flowers. KLM Bloemen was born. Two generations later, the company is still going strong. Although Joost Leeuwenburg Jr. handed over the torch to his three sons in 2018, he continues to be involved from the sidelines, as a proud father and flower man. How does he look back on those many years?

As of 1 November, One Flora Group and Nic den Heijer have been intensifying their collaboration. Both companies are thriving in the segments in which they operate and see this closer collaboration as a logical step in joining forces making the chain more efficient.

Today, 7 October, marks exactly 100 days since One Flora Group saw the light of day. We announced the merger of Groenland and L&M Group on 28 June. From that day, the companies decided to move forward together to create a smarter supply chain. So much has happened since that day. Jan Willem Leeuwenburg, and John Celie look back and, also ahead to the future.

Doing what you are good at works, the old adage, certainly applies to the collaboration between Marginpar and Zami, which was announced last year. Whereas Marginpar specialises in growing unique summer flowers year-round, Zami knows how to respond to the needs of European retail.

As of 1 July 2022, Connecting Lilies has joined One Flora Group. With the arrival of Connecting Lilies, our group has now added a second major player in the field of lilies. Together with Lilies Direct, we ensure improved efficiency in the chain and better geographical spread in our sales opportunities. With this collaboration, our group has become the largest provider of lilies.